I am so pleased to have had two amazing parent crafters to have interviewed. I do hope that you enjoyed reading my previous post – ‘Humming Bird Gems’ – and that you’ll enjoy this post just as much.
Hello! I’m Clara Rowland and I currently live in Aylestone, Leicester. I am the owner/creator of Button & Bobbin which started trading in January 2014, which is about the same time I started experimenting with my craft. My children are Thomas, 3 and a half, and Maxwell who is 2.
Up until April 2014, I managed a team of 20+ in a call centre. A very stressful job, but I thoroughly enjoyed it at the time. After having my boys and being spoilt with maternity leave, I realised I wanted to stay at home with my children. So I waved goodbye to office hours and overtime, and started making Christmas cards while my boys slept. In December 2013, we had some fun with salt dough, making handprints and gift tags, and so my clay crafting addiction began! Clay decorations were never my intention, but demand took over, so I’ve rolled with it.
My first creations were Christmas cards, but when my friends spotted my salt dough gift tags they encouraged me to sell them. I’ve come a long way since, and now make custom clay decorations for all sort of occasions. My favourite make is my clay kitchen tags. These were a big turning point for me. I made a set for myself and my Facebook followers went crazy for them. I’ve since made 100’s of them and they’ve remained a firm favourite with my lovely customers.
As a Work At Home Mum, I am able to keep some control over my working hours, and work around my children. I am Tommy and Maxwell’s mummy first, and Button & Bobbin is all about me. It’s taken a long time, but with the help of my boys starting pre-school in September, I’m now finding my work/life balance. Although, I have to admit, I do pull a fair few very late nights when Button & Bobbin gets busy.
My children are fascinated when they watch me at work. They love to make their own creations with the help of play dough and little rolling pins. We make decorations together every Christmas now. I love that we now have this little tradition. Since the children are still very young, most of our creative play is messy play. A day with the paints out means I’m likely to end up with a mini Incredible Hulk as Maxwell likes to cover himself head to toe in paint which is seemingly always green!
If I were to host a dinner party, I’d definitely invite Nigella Lawson and Kirstie Allsopp. When I grow up, I want to have their apparent grace and elegance, and seemingly never ending talent to be able to make the most beautiful of things! I’ve always admired their passion and skills in their “crafts”. My third guest would be Tom Hardy…. Do I need to supply a reason for him?!
I’d serve goats cheese to start as it’s easy but delicious. I do an awesome Christmas lunch, so it’d be turkey and all the trimmings for our main course. I love to bake when I get the chance. I’d dish up a nice big fat chocolate fudge cake for dessert. I’m guessing they’ll be staying the night, as they won’t be able to move after that menu!
My top three pieces of advice for a new crafting business would be, patience, perseverance and confidence. It takes time to build up and retain your custom base. There are some very lucky crafters who just take off with what seems like little effort. This doesn’t happen for the majority of us, and that’s ok. Just have a clear plan in mind and go with it. Don’t give up! Keep chipping away, keep on crafting and showing off your skills. Confidence is a big one. Fake it until you make it, as they say. Don’t doubt yourself, don’t think you’re not good enough. Customer’s are buying into you as well as your craft, so being confident and proud of your creations/pricing/brand is so important. Every order placed is still a massive boost of confidence for me. I am both humbled and filled with pride when I see a new liker join my Facebook page, or when I hear the Etsy “kerching!”.
You can visit Button & Bobbin here: www.facebook.com/buttonandbobbin